Why a lot of small business sites don't rank
A common setup is a home page, an about page, one services page and a contact page. With that structure, a single page has to compete for every service the business offers. A restoration company can't expect one page to rank for basement flooding, sewer backups and mould removal in six different cities.
The businesses that do well in local search usually have a separate page for each service and each area they cover, plus a few articles answering the questions customers ask. Writing those pages is most of what this service involves.
Research first
We start by looking at how often people search for your services in your area, which pages currently rank for those searches, and the questions your customers tend to ask you on the phone. From that, you get a list of pages in order of priority, starting with the ones most likely to bring in work.
How we write
Google is good at spotting thin or repetitive pages, and so are your customers. We don't stuff keywords into pages or pad them out to reach a word count. Each page answers a real question clearly, using the same words your customers would use.
On every page, we also take care of:
- A page title and meta description that make people want to click
- Headings that match how people word their searches
- Schema markup for your services, FAQs and business details
- Links between related pages so visitors and search engines can find them
Local SEO
If you serve a particular area, local search is probably where most of your new customers come from. Area pages need to say something specific about each place, not repeat the same text with a different city name. Your Google Business Profile should also match what's on your website. On Delta24, every service page is backed up by area pages covering Toronto and the surrounding cities.
Included
What's included
Keyword research
What your customers search for, how often, and which searches are worth going after first.
Competitor review
What the businesses ranking above you are doing well, and where their pages fall short.
Service pages
A separate page for each service, answering the questions people have before they get in touch.
Area pages
Pages for the places you serve, each with information that's actually about that area.
Articles and guides
Answers to the questions people search before they're ready to hire, linking back to your services.
On-page SEO
Page titles, descriptions, headings, schema markup and internal links on every page.
FAQ
Questions about seo writing
Is the content written with AI?
No. We research and write every page ourselves. AI-generated content tends to be generic and repetitive, and that doesn't help your rankings or your customers.
Can you write for the website I already have?
Yes. We can send you the pages to add yourself or pass to your developer, or add them for you if your site makes that easy.
How many pages will I need?
That depends on how many services you offer and how many areas you serve. The research shows which pages are worth writing first, so you can start small and add more over time.
How will I know it's working?
Using Google Search Console, we'll show you which searches bring people to your site, where you rank for them and how that changes each month.
Related
Our other services
Good writing works best on a fast, well-organised site. If yours needs work, start with web design. Maintenance lets us keep adding pages and tracking how they rank.